Your tech should never determine your marketing. Your marketing should always determine your tech.
The idea is simple…
You should not make marketing decisions about what you can and cannot do based on the limitations of your current technology or tech skills.
When plotting and planning your marketing, you want to think without limitations. You want to design the best, most effective marketing campaigns possible. Then figure out the tech side of making it happen.
The last thing you ever want to say when planning your marketing is, “I can’t do that. My tech doesn’t have that option.”
If there are marketing tactics or strategies you want to use, but your current tech doesn’t allow for it, simple solution: switch to something which does.
Don’t hem and haw or make excuses. Just switch. This is your marketing we’re talking about. The lifeblood of your business and income for crying out loud.
And if there are marketing tactics or strategies you want in your marketing campaigns, but you don’t have a clue how to make them happen from a tech perspective, also a simple solution: find someone who does.
Again, we’re talking about making your marketing better. The single most valuable part of your business.
So that person who helps you implement better, more effective marketing tech is a rock-solid investment.
So, if the tech side is in any way holding you back, slowing you down, or impacting your marketing, get Cray Media Groups guidance on all your tech and marketing automation.
You can have us as your Virtual Chief Technology Officer.
And we’ll make sure you’ll never be stifled again by all this crazy marketing technology.
Regardless, never forget…
“Your tech should never determine your marketing. Your marketing should always determine your tech.”